James and Jessica work together on the sales team at Salesforce, a global software company. They were looking for ways to engage their team whilst working from home. They came across the 555 fundraising challenge that has been sweeping social media during lockdown and decided to take part. The 555 challenge involves running 5km, nominating 5 of your friends on social media to do the same, and then donating £5 to charity.
The colleagues wanted to give their team something fun to focus on, so started the challenge by sharing it amongst their office. Surprised by how quickly the challenge took off, they soon found Salesforce employees were being nominated across the world, including Europe and the US.
The challenge even got a mention in their company-wide webcast, encouraging even more people to take part. Each nominee ran their 5k and donated £5 to our Covid-19 emergency appeal. Some even donated more if they were nominated multiple times.